課程資訊
課程名稱
 國際進入策略研討
Seminar on International Entry Strategy 
開課學期
 109-1 
授課對象
 管理學院  國際企業學研究所  
授課教師
 趙義隆 
課號
 IB8021 
課程識別碼
 724 D3230 
班次
  
學分
 3.0 
全/半年
 半年 
必/選修
 必修 
上課時間
 星期四7,8,9(14:20~17:20) 
上課地點
 管二研十 
備註
 限博士班
總人數上限：10人 
Ceiba 課程網頁
 http://ceiba.ntu.edu.tw/1091IB8021_ 
課程簡介影片
 
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課程概述

This is your advanced doctoral course at GIIB-NTU, which will serve as a perspective for your research agenda into the entry modes, with emphasis on pre-determinants and consequences, as well as firm-specific advantages, competition and cooperation. During this seminar on IB-3, you are also expected to integrate IB-1 on the theories and IB-2 on the managerial issues.
 

課程目標
 Through this seminar course with respect to the domain of IB, this instructor intends: 1) to examine major entry modes, strategies and theories of IB both across various approach
2) to raise the level of learning and research curiosity by questioning and answering perspectives
3) to develop research skills by citation and abstraction for further research.


 
課程要求
 Most of the articles and papers are on reserved at the ceiba course under the assistance of your fellow IBers, otherwise they will be accessible via the NTU online library database. It is part of doctoral training to build up your own pyramid upon some of the foundations and some of the knowledge/wisdom of your not-so-old “ancestors”. Nevertheless, there are some others to be searched for by yourself as part of the learning process. To look into the past and to look for the thereafter have been the focus of scholastic spirit.
 
預期每週課後學習時數
  
Office Hours
  
指定閱讀
  
參考書目
  
評量方式
(僅供參考)
  
No.
項目
百分比
說明
1. 
 Final Exam 
20% 
  
2. 
 Annotated Bibliography 
20% 
  
3. 
 Weekly Progress 
20% 
  
4. 
 Research Ideas x5 
20% 
  
5. 
 Participation (Q&A) 
20% 
  
 
課程進度
週次
日期
單元主題
第1週
 9/17  Introduction to entry modes of IB 
第2週
 9/24  Relating IB-1 and IB-2 to IB-3 
第3週
 10/1  中秋節 (no class) 
第4週
 10/8  Exporting modes -I 
第5週
 10/15  Exporting modes -II 
第6週
 10/22  Licensing and/or Franchising mode
 
第7週
 10/29  Contract Manufacturing (CM) mode 
第8週
 11/5  Management Contract (MC) mode 
第9週
 11/12  International Joint Venture (IJV) 
第10週
 11/19  Mid-term break  
第11週
 11/26  IJV - WOS 
第12週
 12/3  WOS: greenfield vs acquisition 
第13週
 12/10  More Entry Modes: International Strategic Alliances 
第14週
 12/17  Special Topics of Entry Modes: SMEs 
第15週
 12/24  Special Topics of Entry Modes: Professional Services 
第16週
 12/31  Presentation of annotated bibliography for IB-3 
第17週
 01/07  Presentation of Research Proposal (RP) for IB-3 
第18週
 01/14  Final exam (take home)